For the second year in a row, MTN Group has been named the most valuable
African brand in the Brand Finance Africa 150 rankings, which assigned the
group a brand value of US$2.7 billion – US$1.0 billion above the next most
A report on the 2021 survey’s findings states that “the telecoms giant dominates
on home soil too, this year holding onto its decade-long reign as South Africa’s
most valuable brand”.
Brand value is defined as the “net economic benefit that a brand owner would
achieve by licensing the brand in the open market”.
Brand Finance Africa said the value of the continent’s top 150 brands fell by a
combined US$5.5 billion in 2021, largely because of the COVID-19 pandemic
creating uncertainty and impacting brands’ ability to do business as usual. In
2020, it had assigned MTN a brand value of US$3.3 billion.
MTN Group CEO Ralph Mupita said the latest accolades were achieved thanks to
the hard work of MTNers across the continent and their commitment to bringing
to everyone in 17 African markets the benefits of a modern connected life.
“We are both humbled and inspired by the confidence our customers and broader
stakeholders continue to place in the MTN brand. At the core, a brand is about
exceeding promises, expectations and delivering true value,” Mupita said.
“MTNers know this is the work that needs to be done every day, everywhere, as
we remain focused on our core belief that everyone deserves the benefits of a
modern connected life.”
About the MTN Group
Launched in 1994, the MTN Group is a leading emerging market operator with a
clear vision to lead the delivery of a bold new digital world to our customers. We
are inspired by our belief that everyone deserves the benefits of a modern
connected life. The MTN Group is listed on the JSE Securities Exchange in South
Africa under the share code ‘MTN’. Our strategy is Ambition 2025: Leading digital
solutions for Africa’s progress.
For more information, please contact:
MTN Group Press Office | MTNGroup.PressOffice@mtn.com