MTN Ghana has launched its Self-Service SIM Swap platform in the Northern Business District as part of a nationwide rollout aimed at enhancing customer convenience and digital access to telecommunication services.
The launch event which thrilled the Central Business District (CBD) of Kumasi happened on Wednesday at the Kejetia Market, witnessing the attendance of government officials, market leaders, and executives of the telecommunications company.
Dr. Frank Amoakohene, Ashanti Regional Minister, was represented at the event by the Old Tafo Municipal Chief Executive, Abubakar Sadiq.
The newly introduced platform enables customers to replace lost or damaged SIM cards through digital channels without the need to visit an MTN service centre. Customers can initiate the SIM swap process by dialing *1333#, using the myMTN App, or filling out an online request form.
The system integrates advanced biometric verification technology to authenticate customers before a SIM swap request is completed.
Speakingat the event, General Manager for the Northern Business District of MTN Ghana, Nii Adotey Mingle, said the initiative represents a major step in transforming customer service delivery within the telecommunications sector.
According to him, the innovation will redefine customer experience by providing faster, more convenient and secure SIM swap services.
He explained that the platform uses advanced biometric facial verification technology to ensure that only the rightful owner of a SIM card can request a replacement.
Mr. Mingle noted that the new service will significantly reduce fraud and protect customers from risks associated with cloned SIM cards and compromised identification documents.
“It delivers freedom from long queues and extended waiting times. Customers can swap their SIM anytime and from anywhere,” he said.
He further indicated that the rollout forms part of MTN Ghana’s strategy to empower customers to manage their services independently while strengthening digital service delivery across the country.
“With this rollout, MTN aims to reduce reliance on agent-assisted SIM swaps. This is digital empowerment, customer-driven innovation and our vision of freedom in a connected Ghana,” he added.
In a speech delivered on behalf of the Ashanti Regional Minister, Abubakar Sadiq described the launch as a significant step in advancing Ghana’s digital and telecommunications landscape.
He commended MTN Ghana for its consistent contributions to national development, noting that the company has played a critical role in expanding connectivity, promoting digital innovation and supporting financial inclusion.
According to him, initiatives such as the Self-Service SIM Swap platform will make telecommunications services more accessible and convenient for customers while reducing the stress associated with visiting service centres.
He also emphasized the importance of reliable digital infrastructure to support economic growth in the Ashanti Region, which remains a major commercial and entrepreneurial hub in Ghana.
Mr. Sadiq further called for continued collaboration between telecommunications companies, regulators and government institutions to ensure that digital services remain secure, reliable and inclusive.
He expressed optimism that the new service would significantly improve customer experience and strengthen the relationship between MTN Ghana and its subscribers.
