By ASCIND CONSULT — Special Report
A fresh survey conducted by ASCIND CONSULT has provided new insight into the increasingly competitive contest for the position of Ashanti Regional Youth Organizer of the New Patriotic Party (NPP), revealing a dynamic race shaped by digital visibility, grassroots recognition, charisma, and leadership appeal.
The study, which combined in-person interviews and phone call conversations, captured the views of 626 respondents per category across the region, offering a detailed breakdown of how three leading contenders — Centence, Snr Martin, and Boakye Yiadom — are perceived among party supporters and the wider youth base.
The findings suggest that while Centence currently enjoys a strong advantage in social media influence and youth mobilisation, the broader leadership contest remains extremely close, with all three aspirants commanding notable support.
Centence Dominates Digital Influence
One of the clearest outcomes of the survey emerged under the category of Social Media Influencer, where Centence posted an impressive lead.
Centence – 302 respondents (48.24%)
Snr Martin – 219 respondents (34.98%)
Boakye Yiadom – 105 respondents (16.77%)
According to ASCIND CONSULT’s analysis, Centence’s near-50% support in this category highlights his growing dominance in the digital political space, a factor increasingly seen as critical in modern party organisation.
With youth politics becoming more driven by online engagement, messaging, and rapid mobilisation through social platforms, this advantage positions Centence as the most visible and influential figure among young party followers.
Party Activist Recognition: A Neck-and-Neck Contest.
In the category measuring who is most known to party activists, the survey produced one of its most competitive results.
Snr Martin – 241 (38.50%)
Centence – 233 (37.22%)
Boakye Yiadom – 152 (24.28%)
Here, Snr Martin holds a slight edge, leading Centence by a narrow margin of just 1.28%. Analysts describe this as evidence of Martin’s strong familiarity within established party structures, suggesting deep connections with grassroots organisers and long-serving activists.
However, Centence’s close second-place finish demonstrates that he is equally gaining traction within the party’s internal base, challenging perceptions that his strength lies mainly in social media appeal.
Centence Crosses 50% in Youth Mobilisation and Charisma.
Perhaps the most decisive category was Youth Mobilizer / Charisma, where Centence achieved a commanding majority.
Centence – 332 (53.04%)
Snr Martin – 214 (34.18%)
Boakye Yiadom – 80 (12.78%)
The report notes that Centence’s ability to inspire, connect, and energise young supporters appears unmatched among the three contenders.
Surpassing the 50% threshold reflects a clear endorsement from respondents who prioritise charisma, outreach, and mobilisation power.
Political observers often regard this quality as essential for a youth organiser role, which demands the ability to rally young party faithful during elections, campaigns, and internal party activities.
Despite Centence’s dominance in influence and mobilisation, the final category — Who Can Lead the Youth in Ashanti — presents a much tighter contest, underscoring the unpredictability of the race.
Centence – 221 (35.30%)
Snr Martin – 207 (33.07%)
Boakye Yiadom – 198 (31.63%)
This result suggests that when it comes to overall leadership capacity, respondents remain divided, with no overwhelming favourite. The gap between the top contender and the third is only 3.7%, highlighting an open field where strategy and alliances could significantly alter the outcome.
ASCIND CONSULT interprets this as a sign that delegates may weigh broader organisational competence, discipline, and vision beyond charisma alone.
Boakye Yiadom’s Strategic Appeal
While Boakye Yiadom trailed in social influence and mobilisation, the survey points to an important pattern: he performs better in leadership perception than in youth charisma metrics.
Analysts suggest this may indicate that Yiadom appeals to a more structured or strategic segment of the electorate — respondents who value organisation, long-term planning, and administrative leadership.
This profile could make him a strong contender in delegate-focused campaigning, where institutional trust and strategic positioning often matter as much as popularity.
ASCIND CONSULT’s concluding observations offer a roadmap for how the contest may unfold:
Centence leads strongly in digital influence and youth mobilisation, making him the standout among general youth respondents.
Grassroots recognition is highly competitive, with Centence nearly level with Snr Martin among party activists.
Boakye Yiadom’s leadership appeal suggests potential strength among structured party voters, despite weaker mobilisation numbers.
The tight leadership results confirm that campaign strategy, alliances, and delegate targeting will be decisive in determining the final outcome.
As the NPP prepares for internal youth elections, the Ashanti Regional Youth Organizer race is shaping into one of the most closely watched contests in the region.
While Centence currently enjoys clear momentum in influence and mobilisation, the leadership question remains wide open, with Snr Martin and Boakye Yiadom still firmly in contention.
With margins this narrow, observers believe the next phase of campaigning — including endorsements, regional outreach, and strategic coalition-building — could ultimately decide who emerges as the next youth leader of the party in Ashanti.
For now, one thing is certain: the battle for the future of NPP youth leadership in the Ashanti Region has entered a defining and highly competitive stage.
