Business

MTN Ghana Launches 30 Days Of Y’ello Care 

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 MTN Ghana has launched the 2024 edition of its annual employee volunteer program called Y’ello Care. This year, to commemorate the 30th anniversary of MTN’s operations, the 21 Days of Y’ello Care has been extended to 30 Days.
In line with the theme “Education for Rural and Remote Communities,” MTN Ghana employee volunteers will implement a specialized program called “Quench and Connect.” Volunteers will assist in drilling digital boreholes in schools experiencing water shortages, enabling students to concentrate on their studies.
MTN employee volunteers will also establish container-based e-learning libraries equipped with computers, internet access, textbooks, storybooks, and supplementary reading materials to improve teaching and learning.
The initiatives also comprise data education and digital literacy workshops for both students and teachers. These projects aim to enhance the quality of teaching and learning in the selected schools nationwide.
Another creative project the MTN employees will be working on is the setting up of smart farms which will be irrigated by the boreholes with smart devices to support irrigation.
Speaking at the opening ceremony, the CEO of MTN Ghana Stephen Blewett said, “The theme emphasizes the important role education plays in transforming our communities, strengthening socio-economic growth and prosperity, and preparing our youth with the necessary knowledge, skills, and resources for the future”.
“With the 2024 edition of 30 Days of Y’ello Care campaign we seek to provide modern amenities and educational facilities in line with our digital focus to bring innovation to the doorstep of these deprived schools. This will help demonstrate the limitless boundaries of technology and the opportunities it presents”, he added.
The Special Guest of Honor for the launch in Accra, the Deputy Minister of Education, Hon John Ntim Fordjour commended MTN Ghana for partnering the Ministry of Education over the years to improve education and help bridge the digital divide in the educational sector. He called on the partners and MTN employee volunteers to pool their efforts during the 30 Days of Y’ello Care to make a difference.
The Y’ello Care program was launched in Accra, Kumasi and Takoradi and was attended by MTN employee volunteers, Y’ello Care partners, some past beneficiaries of MTN Y’ello Care and representatives of MTN Ghana Foundation Board.
MTN Y’ello Care is an annual employee volunteerism program across the MTN Group, allowing staff to participate in community development projects in countries where MTN operates. The initiative, which was started in 2007, has made a significant impact on millions of people and hundreds of communities across the continent. At the end of the program, the country with the most impactful projects wins a prize of $100,000 to be reinvested in community projects.
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Media Contacts:
Adwoa Wiafe
Chief Corporate Services and Sustainability Officer
Georgina Asare Fiagbenu
Corporate Communications Senior Manager
About Scancom PLC
MTN Ghana is the market leader in the mobile telecommunications industry in Ghana, offering subscribers a range of exciting options under Pay as You Go, Pay Monthly and Mobile Financial Services. The company is part of the MTN Group which is a leader in emerging markets with a clear vision to lead the delivery of a bold new digital world to our customers. We are inspired by our belief that everyone deserves the benefits of a modern connected life. Scancom PLC is listed on the Ghana Stock Exchange. Our strategy is Ambition 2025: Leading digital solutions for Africa’s progress.

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