MTN Ghana has officially handed over a two bedroom house facility to Madam Rita Nhyiraba Tetteh, the lead character of the first mobile money radio and TV commercial.
In a speech delivered by the CEO of mobile money,Mr.Eli Hini , during the handling over ceremony, he said that,over a decade ago, MTN began the journey to create a convenient way of undertaking financial transactions with an electronic Money transfer system accessible via the mobile phone.
MTN had a huge task of breaking down this service into very simple communication that will resonate with the masses and drive wide acceptance.
A script was developed by their advertising agency and a character was selected to live the script and that was wonderfully done by Madam Rita Nhyiraba Tetteh – the woman and voice behind “Me Nsa Aka ooooo” commercial.
The CEO made it known that Madam Rita’s role and delivery as well the entire cast in MoMo’s first ever commercial played a significant role in appealing to the Ghanaian populace.
“From there, Madam Rita joined us across the length and breadth of the country as we created awareness about the MoMo service. Today, Madam Rita’s efforts as well as those of several others who believed in the opportunities MoMo presented at the time have yielded positive results.
The impact and success stories have been telling – offering mobile financial services to the banked and unbanked, and creating job opportunities for millions of Ghanaians. Across Africa, Ghana has emerged as one of the shining examples of using the mobile money innovation to drive a cash lite society while enhancing financial inclusion across all levels of the economy.
Today, many people within the informal sector who were left out of the financial ecosystem are all playing active roles in Ghana’s financial ecosystem through the mobile money intervention.
In view of the success chalked over the years, Mobile Money decided to honor all stakeholders who played very critical roles in the MoMo journey during our 10th Anniversary celebrations.
At special stakeholders’ awards night, plagues and certificates of honor were presented to all stakeholders.
However, we chose to handle Madam Rita’s contribution differently by engaging her to find out what will be most precious to her, and she told us she needed a permanent place of abode.
Mobile Money Limited decided to honor the request after she sent us the plan of the type of facility she wanted. Today, we are happy to honor our promise and present this 2-bedroom house worth over GHC 300,000.00 to Madam Rita Nhyiraba Tetteh.
On behalf of Mobile Money Limited, MTN Ghana and the rest of the MTN Group, we would like to thank you, Madam Rita, for lending us your image and voice on this successful journey. This is to recognize you and make you feel a part of our success story.! God bless you.
As I conclude I would urge Madam Rita to take good care of the facility and observe a good maintenance culture that will preserve the facility for a long time. I would also like to also to encourage all our partners and stakeholders to remain resolute and loyal to the MoMo brand because we appreciate the critical roles you play in our business. Tomorrow, when the history and success story of Mobile Money Limited is being written, none of you, our partners and stakeholders will be left out.
Thank you all for your support and thank you for joining us this morning to celebrate Madam Rita.
We are good together and let’s remember, MoMo Is Fast and Simple.”He concluded.
Source: Ayisah Foster